Privacy Policy

Last updated: July 27, 2025

At Kalium Furniture, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or make a purchase from us.

Who We Are

Kalium Furniture is a furniture retailer based in Copenhagen, Denmark. We are the data controller responsible for your personal data.

Contact Information:

• Company: Kalium Furniture
• Address: Pilestæde 45, 1st Floor, 1112 Copenhagen, Denmark
• Email: [email protected]
• Phone: +45 33 12 34 56

What Information We Collect

Information You Provide to Us:

• Name and contact details (email, phone, address)
• Billing and shipping addresses
• Payment information (processed securely by our payment providers)
• Account information (if you create an account)
• Communication preferences
• Customer service inquiries and feedback

Information We Collect Automatically:

• IP address and location data
• Browser type and version
• Pages visited and time spent on our website
• Referring website information
• Device information (mobile, desktop, etc.)

Cookies and Tracking Technologies: We use cookies to improve your browsing experience. See our Cookie Policy section below for details.

How We Use Your Information

We use your personal data for the following purposes:

Order Processing and Fulfillment:

• Processing and fulfilling your orders
• Communicating about your orders and deliveries
• Handling returns and exchanges
• Processing payments securely

Customer Service:

• Responding to your inquiries and support requests
• Providing product information and assistance
• Resolving complaints and issues

Marketing (with your consent):

• Sending promotional emails about new products and offers
• Personalizing your shopping experience
• Market research and customer feedback

Legal and Business Operations:

• Complying with legal obligations
• Preventing fraud and ensuring website security
• Analyzing website performance and user behavior

Legal Basis for Processing

Under GDPR, we process your data based on:

• Contract performance: To fulfill orders and provide services
• Legitimate interests: For business operations, fraud prevention, and website improvement
• Consent: For marketing communications and non-essential cookies
• Legal obligations: To comply with tax, accounting, and other legal requirements

How We Share Your Information

We may share your information with:

Service Providers:

• Payment processors (Stripe, PayPal, etc.)
• Shipping and logistics companies
• Email marketing platforms
• Website hosting and analytics providers
• Customer service platforms

Legal Requirements:

• When required by law or legal process
• To protect our rights and prevent fraud
• In connection with business transfers or acquisitions

We never sell your personal data to third parties.

Data Retention

We retain your personal data only as long as necessary:

• Order information: 7 years (for tax and accounting purposes)
• Account information: Until you delete your account
• Marketing data: Until you unsubscribe or withdraw consent
• Website analytics: 26 months maximum

Your Rights Under GDPR

As an EU resident, you have the following rights:

Access: Request a copy of your personal data Rectification: Correct inaccurate or incomplete data Erasure: Request deletion of your data (“right to be forgotten”) Portability: Receive your data in a portable format Restriction: Limit how we process your data Objection: Object to processing based on legitimate interests Withdraw consent: For marketing and cookies

To exercise these rights, contact us at [email protected].

Cookies Policy

What Are Cookies: Cookies are small text files stored on your device when you visit our website.

Types of Cookies We Use:

Essential Cookies (always active):

• Shopping cart functionality
• User authentication
• Security features
• Basic website functionality

Analytics Cookies (with consent):

• Google Analytics for website performance
• User behavior analysis
• Traffic source tracking

Marketing Cookies (with consent):

• Personalized advertising
• Social media integration
• Email marketing tracking

Managing Cookies: You can control cookies through your browser settings or our cookie consent banner. Note that disabling essential cookies may affect website functionality.

International Data Transfers

Some of our service providers may be located outside the EU. When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions by the European Commission
• Other approved transfer mechanisms

Data Security

We implement appropriate technical and organizational measures to protect your data:

• SSL encryption for all data transmission
• Secure payment processing
• Regular security updates and monitoring
• Access controls and staff training
• Regular backup and recovery procedures

Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal data from children under 16 without parental consent.

Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites. Please review their privacy policies before providing any personal information.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

• Posting the updated policy on our website
• Sending email notifications (for major changes)
• Updating the “Last updated” date

Data Protection Officer

For privacy-related questions or concerns, contact our privacy team:

Email: [email protected]
Phone: +45 33 12 34 56
Address: Pilestæde 45, 1st Floor, 1112 Copenhagen, Denmark

Supervisory Authority

If you have concerns about how we handle your data, you can contact the Danish Data Protection Agency:

Datatilsynet
Website: datatilsynet.dk
Email: [email protected]

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Customer Service: [email protected]
Phone: +45 33 12 34 56
Address: Pilestæde 45, 1st Floor, 1112 Copenhagen, Denmark

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This Privacy Policy is effective as of July 27, 2025.